Attracting the right visitors

The IMHX promotional campaign is designed to attract the right quality of visitor by uisng the widest possible range of media.

Marketing for IMHX 2013 included:

• IMHX being promoted in over 44 trade journals and featuring in daily newspapers such as The Daily Mail, The Telegraph and The Independent;
• In excess of 1 million emails being distributed to a variety of databases;
• IMHX featured regularly in blogs and tweets;
• Over 85 titles receiving press information on new products and developments being exhibited at IMHX;
• Over 12,000 Priority Pass packs being distributed to pre-registered visitors and
• 20,000 RSVP calls being made in the two-week run-up to the show’s opening.

And it worked!

Building on the success of IMHX 2013 – new marketing ideas and techniques will be introduced to create the ideal conditions for you to generate the maximum return on your investment at IMHX 2016.

 

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Visitor feedback

IMHX provided an excellent opportunity to look at the latest developments in storage and handling technology all under one roof.

Development Manager – Fulfilment,Tesco Direct